Acer to be ‘marketing-oriented’ company pc and laptop maker acer has appointed michael birkin as its chief marketing officer with a brief to make it become a “marketing-oriented” company as it looks to regain the market share it has lost to hp, lenovo and dell. Given acer group's multi-brand strategy, they also utilize the value-added pricing model because they have the ability to attach value-added features and services acer is a good example of a higher priced machine that offers better specifications (value-added features) for a higher price.
Acer group marketing mix analysis the intent of this analysis of the acer group is to discuss and investigate the four components of the marketing mix and possible changes to their product, pricing, placement, and promotion overall, the acer group's marketing mix is lacking in promotion. Acer deals in computers and electronics under four brands named acer, emachines, packard bell and gateway here is the marketing mix of acer shows how it believes in delivering qualitative and affordable products made with the latest technology for the benefit of the consumers.
Pc and laptop maker acer has appointed michael birkin as its chief marketing officer with a brief to make it become a “marketing-oriented” company as it looks to regain the market share it has lost to hp, lenovo and dell. Lacking the high speed and inventory turnover rate of dell's direct distribution strategy, acer is unable to offer the kinds of prices that dell is advertising in their promotions to sustain any sort of margin, acer is forced to price their laptops at a slightly higher plateau than dell. The research project's main aims are to access the marketing strategies of laptop companies during the ordering process objective- to research find out the main advancement key elements of consumer sales in the uk and distribution ratio of the laptops.
Marketing strategy of acer – acer marketing strategy march 6, 2018 by hitesh bhasin tagged with: strategic marketing articles founded as multitech in 1976 and headquartered in new taipei, taiwan the brand acer has emerged as one of the world’s top information and communications technology ( ict ) companies with more than 7033 (march 2017.
Marketing mix of acer analyses the brand/company which covers 4ps (product, price, place, promotion) and explains the acer marketing strategy the article elaborates the pricing, advertising & distribution strategies used by the company.